Club News: Atlanta Track Club Announces New Broadcast Strategy
ATLANTA - February 1, 2023 -- In an effort to ensure track and
field, road racing and cross country are free and accessible to fans and easily
discoverable by potential new fans, Atlanta Track Club announced it will begin
producing its own broadcasts in 2023. The first broadcast will be the 2023
Publix Atlanta Half Marathon on Sunday, February 26.
The Club has entered into a multi-year agreement with LTN, a leading media technology company, to
provide all broadcast infrastructure. The Club will produce all content, secure talent and stream the
broadcasts to its social media channels including YouTube and Facebook Live.
The streams will be free and globally accessible. Following the Publix Atlanta
Half Marathon, the Club will stream the inaugural adidas Atlanta City Games in
partnership with Global Athletics and Marketing, Inc. and adidas. It will also
produce the broadcast for the 54th Running of the Atlanta
Journal-Constitution Peachtree Road Race. Atlanta Track Club plans to add
additional broadcasts including webcasts of its high school Wingfoot Night of
Champions and Wingfoot Cross Country events in the near future
"Accessibility is part of Atlanta Track Club's mission," said
Atlanta Track Club CEO Rich Kenah. "And that includes finding new ways to
deliver the Track Club's version of the sport to new fans and
participants." ."
The Publix Atlanta Half Marathon is growing into one of the
premier half marathons for the best distance runners in the world. In 2022,
Nicholas Kosimbei (1:00:36) and Dorcas Tuitoek (1:08:22) recorded the fastest
times ever run for a half marathon in the state of Georgia. Chris Chavez and
Carrie Tollefson will provide the call for the 2023 race which will have
cameras on the lead men's and women's packs. Alison Feller will serve as the
start and finish line reporter.
Full elite fields for the Publix Atlanta Half Marathon will be
released later this month. Details on the broadcast for the adidas Atlanta City
Games and the Atlanta Journal-Constitution Peachtree Road Race will be
announced in March.
