Atlanta Track Club, SweetWater Brewing Make it Official
ATLANTA — Feb. 8, 2024 — Atlanta Track Club today is announcing a partnership with SweetWater Brewing Company (the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc) as the official beer partner of all Atlanta Track Club events, including the Atlanta Journal-Constitution Peachtree Road Race and Publix Atlanta Marathon Weekend, SweetWater will support Atlanta's vibrant running community and celebrate the benefits of an active lifestyle.
Through this partnership, SweetWater will enhance race-day experiences and work closely with Atlanta Track Club to host community-building events, such as pre-race parties and post-training happy hours. SweetWater will also serve its refreshing selection of craft beers at Atlanta Track Club events as part of the Peachtree Road Race festivities.
"SweetWater Brewing's commitment to community engagement and their passion for promoting a healthy lifestyle aligns perfectly with our mission at Atlanta Track Club," said CEO Rich Kenah. "We believe this partnership will enhance the overall experience for our participants and provide them with a well-deserved celebration after their achievements."
"We are excited to partner with Atlanta Track Club and support their incredible work in promoting health and wellness through running and walking," said Ty Gilmore, president of U.S. Beers for Tilray Brands. "As a brand deeply rooted in our community, we believe it's important to support organizations that inspire individuals to live balanced and active lives and foster a strong sense of community through shared experiences."
Kick off your race experience with SweetWater Brewing at the Publix Atlanta Marathon Weekend, February 24-25., where participants will have the opportunity to receive a gift and celebrate their finishes with a beer in "The Basement," a dedicated space that combines refreshment and fitness.